Cookie policy

In this website, traze.ai (hereinafter, the “Website”), we use cookies or other tracking tools to collect information about the use that users make of the Website.

1. What is a cookie?

A cookie is a file that is installed in the browser of your device (computer, mobile, etc.) for the purpose of storing and retrieving data. Cookies can have multiple purposes, depending on what they are configured for: for example, storing preferences (such as language, currency, or country), collecting usage statistics (such as audience/traffic measurement), enabling technical functionalities (such as playing audiovisual content or remembering products added to “the basket”), analyzing user behavior or navigation on the Website, among others.

2. Who is responsible?

The entity responsible for processing the information collected through cookies is TRAZE PLATFORM SL, with NIF B13661897 and address at Via de las dos Castillas, 33, Edificio Ática, 7, Planta 3, 28224 – Pozuelo de Alarcón, Madrid, Spain.

If you have any questions regarding the use of cookies, please write an email to hello@traze.ai and we will respond as soon as possible.

3. What data is collected through cookies?

When you access the Website, even if you have not registered, the following information may be collected through cookies:

  • Device information: During the use of the Website, we collect information about the mobile device from which you access the Website. The information we obtain includes the device model, operating system and version, unique device identifier, and network.
  • Location information: We also obtain the IP address, time zone, and mobile service provider, where applicable, which allows us to obtain a general location.
  • User navigation information: We collect information about your use of the Website. In particular, the frequency of use, the sections you visit, the use of specific features, etc.

4. What types of cookies exist?

According to their purpose, we can classify cookies as follows:

  1. Technical cookies: These cookies are strictly necessary to navigate the Website as they allow basic functions such as navigating from one section to another. They are responsible for technical aspects such as identifying profiles or sessions and managing preferences for tools in the use, interaction, and location of access to content. Also belonging to this category, due to their technical nature, are those cookies that allow the management, as efficiently as possible, of the advertising spaces included on the Website, without collecting information from users for purposes other than the mere management of the space in question, such as personalizing that advertising content or other content.
  1. Statistical cookies: These cookies measure and collect statistical information regarding the user’s use of the Website, such as the time spent on it, the number of visits, or the content visited. This information allows understanding how users interact with the Website, evaluating the performance of the site, which pages or sections of the Website are the most or least visited, including quantifying the impacts of the ads introduced on the Website (if any). Having this information allows errors to be fixed, the design of the Website to be improved, or the content offered through it.
  1. Preference or customization cookies: Preference cookies allow the Website to remember user information so that they can access the service with certain characteristics that may differentiate their experience from that of other users. For example, their preferred language or the region from which they access, the number of results to show when the user performs a search, the appearance or content of the service depending on the type of device from which the user accesses the service.
  1. Behavioral advertising cookies: These cookies allow the management of the advertising spaces that, where appropriate, include the Website, based on the user’s browsing profile. These cookies store information about users’ browsing obtained through continuous observation of their browsing habits, developing a specific profile of the user. This will allow the ads that appear in these spaces to be personalized for the user based on these habits.

According to the entity that manages them:

  1. Own cookies: these are those that are sent to the user’s device from a computer or domain managed by the owner of the Website, in this case, TRAZE, and from which the service requested by the user is provided.
  1. Third-party cookies: these are those that are sent to the user’s device from a computer or domain that is not managed by the owner of the Website, but by another entity that processes the data obtained through cookies.

According to the time they remain active:

  1. Session cookies: They are designed to collect and store data for the time the user is browsing the Website and are deactivated when the browsing ends.
  2. Persistent cookies: These store the data and can be accessed and processed for a period defined by the cookie owner, which can range from a few minutes to several years.

5. What cookies do we specifically use on our website?

Traze uses cookies and similar technologies like single-pixel gifs and web beacons. Traze uses both session-based and persistent cookies and sets and accesses cookies on the domains operated by Traze and its corporate affiliates (collectively, the “Sites”). In addition, Traze uses third party cookies, like Google Analytics.

Some cookies are associated with your account and personal information to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that is consistent with your settings. Cookies also make your interactions faster and more secure. Visit our cookie tables to learn more.

Categories of use:

  • Authentication: If you’re signed into the Services, cookies help Traze show you the right information and personalize your experience.
  • Security: Traze uses cookies to enable and support security features, and to help detect malicious activity.
  • Preferences, features, and services: Cookies denote which language you prefer and what your communications preferences are. They can help fill out forms on our Sites more easily. They also provide you with features, insights, and customized content.
  • Marketing: Traze may use cookies to help deliver marketing campaigns and track their performance (e.g., a user visited traze.ai and then made a purchase). Similarly, Traze’s partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.
  • Performance, Analytics, and Research: Cookies help Traze learn how well the Sites and Services perform. Traze also uses cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices, such as your work computer or your mobile device.

6. What is the legitimation basis that allows us to process your data through cookies? Are they mandatory?

The processing of information collected through cookies and other tracking devices that are not necessary is based on your consent, which we request when you access the Website through an informative pop-up.

The processing of information that we collect through necessary cookies does not require consent, as it is based on the legitimate interest of TRAZE. Cookies whose purpose is strictly limited to the exclusive measurement of the Website’s audience, carried out solely on behalf of the publisher (by the publisher itself or a provider, not third parties), and used to produce anonymous statistical data only (without collecting identifiers) will also not require consent (and, therefore, will be based on legitimate interest).

In cases where applicable, you may withdraw your consent at any time as explained in the section regarding the revocation of consent.

Technical or necessary cookies cannot be deactivated, as otherwise, the correct functioning of the Website would be compromised. Generally, they are only set in response to actions taken when requesting services from us, such as setting your preferences regarding cookies, logging in, or completing forms. In the event of deactivation, this could result in the use of some of the Website’s services being limited because access to certain features cannot be obtained, and therefore your experience would be less satisfactory.

7. To whom do we transfer your personal information? Are there internacional data transfers?

We use some third-party cookies, which are cookies collected and managed by a third party, so these entities will receive your personal data collected through cookies for the purposes indicated for each cookie. This type of cookies is indicated in the table in section 5, as “Third-Party Cookies.” In this table, the third party managing each cookie is identified.

You can learn about transfers to third countries made by the third parties identified in this cookie policy in their respective policies.

8. How to accept, deny, or revoke consent for the use of cookies on this website?

When you first access our Website, a window is displayed where you can indicate whether you accept cookies or if you wish to configure or reject them, except for those strictly necessary. Likewise, you can withdraw previously granted consent at any time.

If you wish to withdraw your consent related to the Cookie Policy at any time, you have two options: (i) withdraw your consent through the buttons enabled for this purpose in this Cookie Policy; or (ii) delete the cookies stored on the device through the settings and configurations of your Internet browser.

Keep in mind that if you accept third-party cookies, you must delete them from the browser options or from the system offered by the third party itself.

You can find more information on how to disable cookies, depending on your browser, at the following links:

  • Firefox:

https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-preferencias 

  • Chrome:

https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=es

  • Safari:

https://support.apple.com/es-es/guide/safari/sfri11471/mac

 

  • For iOS:

https://support.apple.com/es-es/HT201265 

  1. What are the rights you can exercise as an interested party?

The rights you have as a data subject in relation to the protection of your personal data are indicated in the section “What are the rights you can exercise as an interested party?” within the Privacy Policy.

  1. Modifications to this policy

We may update the Cookie Policy of our Website periodically. Therefore, we recommend reviewing this policy each time you access our Website in order to be properly informed about how and for what purposes we use Cookies.