Privacy policy
In this Privacy Policy, we inform users and interested parties about the processing of their personal data, in compliance with the applicable data protection regulations, specifically the General Data Protection Regulation (EU) 2016/679, of April 27, concerning the protection of individuals with regard to the processing of personal data and the free movement of such data (hereinafter referred to as the “GDPR“).
This Privacy Policy applies to the data processing carried out by TRAZE PLATFORM SL through the website: traze.ai (hereinafter referred to as the “Website“) and/or any other processing indicated. We recommend that you read it carefully before using this Website or providing your data through it. If you have any questions about it, please feel free to contact us by email: hello@traze.ai.
Table of contents
- Who is responsible for processing your data.
- Requirements for providing your personal data.
- Data processing carried out through the Website and its main characteristics, including:
- What data we collect and how we obtain it.
- Purposes for which we request your data.
- Legal basis for the processing.
- Retention period of the data.
- Recipients to whom your data are communicated.
- International transfers of data, if any.
- Your rights and how to exercise them.
- Protection of your personal information.
- Changes to this Privacy Policy.
1. Who is responsible for processing your personal data?
Your personal information will be processed by the company TRAZE PLATFORM, SL, with VAT number B13661897 and whose contact details are as follows:
Address: Via de las dos Castillas, 33, Edificio Ática, 7, Planta 3, 28224 – Pozuelo de Alarcón, Madrid, Spain.
Email: hello@traze.ai
1.1. Our Data Protection Officer: At TRAZE, we provide you with the contact information of our Data Protection Officer, whom you can contact with any inquiries regarding this Privacy Policy or the processing of your personal data.
Email: hello@traze.ai.
2. What requirements must you meet to provide us with your personal data?
2.1. Minimum Age: To provide us with your personal data, you must be at least 14 years old, and/or have sufficient legal capacity to use this Website.
2.2. Truthfulness: When you provide us with your data to use our services, you guarantee that the provided data and information are real, truthful, up-to-date, and belong to you and not to third parties. Additionally, you must notify us of any changes that occur in the provided data, being responsible at all times for the truthfulness and accuracy of the supplied data at each moment.
2.3. Age and Truthfulness Control: At TRAZE, we reserve the right to verify your age and identifying information at any time, if necessary, even by requesting an official identification document or equivalent procedure. In case of detecting fraud or suspected underage status, we reserve the right to delete, temporarily disable, and/or cancel your account.
3. What data processing do we carry out through the website and what are its main characteristics?
Below, we explain how we process your personal information and provide you with detailed information regarding your privacy:
3.1 When You Contact Us Through Our Channels:
What are the data collection methods? |
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What data do we collect? | Identifying and contact information. We collect your identifying data (first and last name) and your contact details (phone number and/or email address), as well as any other information you voluntarily include in the body of the message you send us. We may request additional information if necessary to fulfill your request or requirement. |
What are the purposes of processing your personal data? | Respond to your requests. The main purpose of processing this data will be to respond to your requests, address your inquiries, and/or provide you with the requested information, as well as, if applicable, to follow up on your requests. |
What is the legal basis that allows us to process your data? Is the provision of this data mandatory? | Consent. The data provided for the aforementioned purposes will be processed based on your consent, given voluntarily when you contact us through the means provided to request information or make a request. The personal information requested must be provided mandatorily, as without such information, it would not be possible to address your inquiries or requests. |
How long do we keep your information? | We will process all your personal information for the duration of processing your requests and, if necessary, for the purpose of follow-up. Once this period is completed, TRAZE will retain, block, such information for the periods provided for by law to address any liabilities and to demonstrate compliance with our obligations. |
Who do we transfer your personal information to? | We do not make any additional transfers for the purpose of carrying out this processing other than those indicated, in general, in section 4. ‘Who do we transfer your personal information to?’ In this regard, some channels through which you can contact us are managed by service providers, who act as Data Processors. You will find more information about how these service providers operate in section 4, mentioned above. |
3.2 When you subscribe to our commercial communications distribution list:
What are the data collection methods? |
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What data do we collect? | Identification and contact information: We request identification data (name) and contact information (phone number and/or email address) that you include in the corresponding form. |
What are the purposes of processing your personal data? | Sending publications and commercial communications related to our products/services: We may send you, through electronic means, news and relevant information about our company, our newsletter, and other commercial communications related to our products and services. |
What is the legal basis for processing your data? Is it mandatory to provide this data? | Consent. The sending of these communications is based on consent, granted at the time of registration on the specific form. You can unsubscribe from these commercial communications at any time through the mechanism indicated in each email or by expressing your wish to unsubscribe by sending an email to hello@traze.ai. |
How long do we keep your information? | We will keep the information for as long as you are subscribed to our distribution list for this type of information, and once you unsubscribe, it will be kept blocked for the legal periods provided to address any potential liabilities. |
Who do we transfer your personal information to? | There are no specific transfers of your personal data to fulfill the purpose stated in this section. However, we may use the services of email marketing providers or other advertising and marketing service providers, who will have limited access to the data and will be bound by a duty of confidentiality (for more information on how our service providers operate, see section 4. Who do we share your personal information with? > Service Providers). |
3.3 Website Navigation (Cookies)
On this Website, we use cookies or other tracking and tracing tools to collect information about the usage by users of the Website.
For more information about the processing we carry out through such tracking tools, please visit our Cookie Policy.
3.4 TRAZE Profiles on Social Media
TRAZE has profiles on the main social media platforms, such as X (formerly Twitter), Instagram, or LinkedIn.
When you become a follower of any of our pages on social media, the processing of data will be governed by the terms of use, privacy policies, and access regulations belonging to the corresponding social network, which you have previously accepted.
TRAZE, in this regard, will process your data for the purposes of properly managing its presence on the social network, informing you of activities, products, or services, as well as for any other purpose permitted by the regulations of the social networks.
Please note that we do not have influence over the information collected by the social network or how it is processed, so we recommend that you stay informed about the purpose and scope of the information collection carried out through such social networks.
4. Who do we share your personal information with?
In general, TRAZE does not disclose your personal data to third parties. However, in addition to the specific disclosures mentioned in the section explaining the characteristics of various operations (section 3), we inform you about the general communications that may occur, affecting all the aforementioned processing operations and their legal basis:
Essential Service Providers: These are entities necessary to execute the services we offer, such as IT hosting companies or platforms for sending commercial communications. They access your data as data processors, having signed confidentiality agreements and only processing data according to our instructions, without using it for their own purposes.
Public Authorities: We may disclose data to competent public authorities when there’s a legal obligation to do so or to prevent or pursue abuses of services or fraudulent activities. Your provided personal data will be retained and made available to administrative or judicial authorities in such cases.
Corporate Transactions: In mergers, acquisitions, or sales of assets, we may share user data with the successor entity, even during the pre-transaction phase.
Aggregated or Anonymized Data: We may disclose or use aggregated or anonymized data for various purposes, as it cannot be linked to identifiable individuals.
With User Consent or Legitimate Basis: Sharing data with third parties outside this Privacy Policy’s scope requires user consent or notification about the legal basis for such sharing.
5. Links to Third-Party Websites:
Likewise, we inform you that this Privacy Policy only applies to the collection, processing, and use of information (related to personal data) by TRAZE through the interaction you have with our website. Access to third-party websites linked from our site is subject to their own privacy policies over which we have no control. Therefore, before providing any personal information to them, we recommend that you familiarize yourself with their Privacy Policies.
ARE YOUR PERSONAL DATA TRANSFERRED TO THIRD COUNTRIES OUTSIDE THE ECONOMIC AREA?
Some of our service providers are located in countries outside the European Economic Area (“EEA”), especially in the United States.
The location of these companies outside the EEA implies the existence of an international transfer of your personal data, which may result in a lower level of protection than that provided for in European regulations. However, at TRAZE, we have implemented measures to ensure that such transfers do not result in a lower level of protection for your personal data.
In this regard, service providers located outside the EEA have a valid mechanism for making international transfers or have entered into the corresponding standard contractual clauses approved by the European Commission (“SCCs”), an agreement signed between both entities whereby the non-EU company guarantees that it applies European data protection standards. In the case of companies in the United States, they may be certified under the new Decision on the Adequacy of the EU-US Data Privacy Shield Framework (Data Privacy Framework or DPF).
Therefore, the use of these providers does not result in a lower level of protection for your personal data than would be the case with providers located in the EU.
You can consult the content of the SCCs and the Decision on the Adequacy of the EU-US Data Privacy Shield Framework at the following links:
- https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_en
- https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
6. What are the rights you can exercise as an interested party?
You can exercise the rights guaranteed to you by law regarding the processing of your personal data by contacting us or our Data Protection Officer via email at hello@traze.ai.
Any request for rights that we receive will be resolved as soon as possible and, in any case, within the maximum period established by the legislation from the time we receive it. In some cases, it may be necessary to request a copy of your identity document or other identifying document to verify your identity.
The rights that correspond to you as an interested party are as follows:
Right to withdraw consent
You can revoke your consent regarding all processing based on it at any time. However, the withdrawal of consent will not affect the lawfulness of the processing based on the consent before its withdrawal.
Right of access
You have the right to know what data is being processed, if applicable, and, if so, obtain a copy of it, as well as to obtain information regarding:
the origin and recipients of the data;
the purposes for which they are processed;
if there is an automated decision-making process, including profiling;
the retention period of the data; and
the rights provided by the regulations.
Right to rectification
You have the right to obtain the rectification of your personal data or to complete it when it is incomplete.
Right to erasure
You have the right to request the erasure of your personal data if it is no longer necessary for the purpose for which it was collected or, if applicable, if we are no longer authorized to process it.
Right to data portability
You have the right to request data portability in the case of processing of your data based on your consent or the performance of a contract, provided that the processing is carried out by automated means. In exercising this right, you will receive your personal data in a structured, commonly used, and machine-readable format. However, you may also request, where possible, that your data be transferred directly to another company.
Right to restrict the processing of your personal data
You have the right to restrict the processing of your data in the following cases:
When you have requested the rectification of your personal data during the period in which we verify its accuracy.
When you believe that we are not authorized to process your data. In that case, you can request that we limit their use instead of requesting their deletion.
When you consider that it is no longer necessary for us to continue processing your data and you want us to keep it for the purposes of exercising or defending claims.
In cases where there is processing based on our legitimate interest and you have exercised your right to object to it, you can ask us to limit the use of your data while verifying the prevalence of such interests over yours.
Right to object
You have the right to object at any time to the processing of your personal data based on our legitimate interest, including profiling.
Opt-out of commercial communications: Remember that at any time you can object to receiving this type of communications by sending us an email to hello@traze.ai. You can also unsubscribe from this service by following the instructions provided in the footer of each of the electronic communications we send you.
Right to lodge a complaint with the Supervisory Authority
Remember that, at any time, and if you consider that we have violated your right to the protection of your data, you may address the corresponding Supervisory Authority in its defense, in the case of Spain, the Spanish Data Protection Agency (www.agpd.es).
7. How do we guarantee the confidentiality of your information?
The security of your personal data is a priority for us. Therefore, TRAZE has implemented all the necessary security measures to ensure effective use and processing of the personal data provided by the user, safeguarding their privacy, confidentiality, and integrity, and uses the necessary technical means to prevent alteration, loss, unauthorized access, or processing of their data, according to the state of the technology at all times.
Consequently, we comply with the recommended security standards to protect them. However, it is impossible to guarantee their total security due to the nature of the internet and because there may be malicious actions by third parties beyond our control.
We are committed to acting quickly and diligently in case the security of the data is compromised or at risk, and to inform you about it if relevant.
8. Modifications to this policy
TRAZE may modify the content of the privacy policy at any time, especially when legislative, jurisprudential, or interpretation changes by the Spanish Data Protection Agency affect the data processing carried out by TRAZE through this Website. Any new version of this Privacy Policy will come into effect on the effective date published.
If the revised version includes a substantial change affecting the processing of your data, we will notify you at least 30 days in advance by publishing a notice on our website or by emailing you.
Despite the above, we recommend that you periodically review this Privacy Policy to be informed about how your personal data are processed and protected, as well as the rights that correspond to you.
This Privacy Policy was last modified on January, 2025.